What a pleasure to reach you through this medium and share a theme rather than allows us to see the importance of having our life project.

mexican currency pesos sThe peso is the national currency and is the official payment method in Puerto Vallarta, U.S. dollars are accepted in most larger businesses in the city as long as purchases are not to big (under 100 dollars), you'll receive any difference in pesos at the rate the business has established (normally on a sign, if not, ask).

pesofrontIn December, there will be an increase of at least 3 percent in the prices of clothing, toys and electronics, due to the increase in the dollar, confirmed President of the National Chamber of Micro-Commerce (Canacope) Octavio Corvera Álvarez.

DEsconocido

  • This press trip offered one of the longest tours from south to north and back again so the media, which specializes in unique off-the-beaten-path attractions, can publish stories that will generate more than 13 million media impressions.

The Public Relations department of the Riviera Nayarit Convention and Visitors Bureau put together a press trip for US media in order to showcase “The Riviera Nayarit’s Hidden Assets,” as in, all the attractions that go beyond the beaches, such as the state’s colonial, historical and cultural aspects.

“The three media invited to this trip all have a following of travelers that look beyond conventional tourism, meaning those who seek to get out of their hotel and immerse themselves in other cultures,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention and Visitors Bureau.

The invitees were Lonely Planet, AAA New Mexico Journey and AFAR, which together can deliver 13 million media impressions to the destination.

The lengthy trip took place from June 16-21, 2016. It began in San Pancho, followed by Compostela, then Los Toriles de Ixtlán del Río and Jala—they even made it all the way to the majestic Santa María del Oro lagoon.

Once they arrived in Tepic the journalists were introduced to Bellavista then continued on to delve into the Huichol culture at the Potrero de la Palmita (Palmita Paddock) in Aguamilpa. On their way back to the bay area they stopped at the Isla de Mexcaltitán and the beaches of San Blas, where they enjoyed the best of Chef Betty Vazquez’s cuisine. Once they returned to the southern end of the Riviera Nayarit they toured Sayulita and La Cruz de Huanacaxtle, and saw the Islas Marietas.

Media profile

Lonely Planet has over 40 years of history as a tourist information source and has acquired a little over 11 million unique visitors per month on their site.

AAA New Mexico Journey magazine is created for the members of New Mexico’s AAA (Automobile Association of America), potential tourists with a high socioeconomic level who are looking for a second or third experience in the places they visit.

AFAR has an audience that exceeds one million people and is published every two months; it inspires travelers to immerse themselves in the destination and seek authentic experiences.

 

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Mobile Programmatic Advertising 990x642

  • Mexico’s mobile buying penetration is higher than average in Latin America

210900The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, according to research from digital merchant Linio. The report, on shoppers tracked during Q1 2016, claims that nearly 36% of digital buyers in Mexico are mobile purchasers, slightly higher than the regional average of about 34%.

Mobile Buyer Penetration in Select Countries in Latin America, Q1 2016 (% of digital buyers)


Of course, Colombia and Chile are not terribly far off when it comes to mobile buyers; about 34% of digital buyers in Colombia, for example, purchase via mobile. But where Mexico does stand out is in which mobile phones people are making their purchases on.

Linio’s report reveals that 55% of mobile buyers in Mexico are using Android-based handsets, the other 45% being iOS.

That’s a skew in favor of Google’s mobile OS, but compared to other markets in Latin America, Mexico has notably more mobile buyers using iPhones. In Argentina, for 210910example, about 90% of mobile buyers used Android-based devices, while in Chile, two-thirds of mobile buyers run Android.

So if users in Mexico are a little different than other Latin American countries in Linio's report, it’s important to know what they’re buying. About half of mobile purchases were of TVs, mobile phones or computers in Q1 2016.

Mcommerce Purchase Share in Mexico, by Category, Q1 2016 (% of total)

That swath is by far the biggest; while another 18% said they bought home goods, nothing else comes close. Shoppers in Mexico are plugged in, and ready to buy more things to plug in.

eMarketer projects there will be a total of 18.2 million digital buyers in Mexico this year, at a rate of 33.3% of all internet users in the country. In 2017, eMarketer forecasts 20 million digital buyers in the country.

 

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finance01Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life.

In this episode, Tracey is joined by John Blank, Zacks Chief Equity Strategist and Editor of the International Trader , which specializes in buying international stocks.

Both Tracey and John are big fans of Mexico and Colombia, but with the chaos in the emerging market stocks, especially those impacted by the plunge in crude, should you be investing there?

Tracey and John discuss 3 ways to get into the game in both of these countries:

1. Buy Mexican and Colombian company stocks

The problem with this strategy is that there are only so many companies that trade on the US exchanges. Mexico has more options, including FEMSA ( FMX ), which owns the largest Coca-Cola bottler in Latin America and the OXXO convenience store chain, and American Movil ( AMX ), Carlos Slim's telecom giant.

For a companies a little outside the box, but which are cashing in on the growing Mexican middle class as well as the international traveler, consider Grupo Aeroporturio del Sureste , aka ASUR ( ASR ), which operates a bunch of airports including the rapidly expanding Cancun and Cozumel airports. Another option for airports is Grupo Aeroporturio del Pacifico , aka GAP ( PAC ) which operates Los Cabos, which saw a record load factor of 87.5% in May, Puerto Vallarta and Guadalajara, which saw domestic traffic soar 19.4% in May, among other airports.

In Colombia, investors options are more limited. Bancolombia ( CIB ) is the country's largest bank.

It is expected to grow earnings by 3.4% this year and another 14.5% next year but some analysts are worried about bad loans associated with the commodities sector.

2. Buy country ETFs

The easiest way to get Mexican and Colombian exposure is by simply buying their ETFs.

iShares Mexico ETF ( EWW ) will get you a bunch of consumer names including America Movil and FEMSA, along with Walmart-Mexico and Grupo Bimbo, the world's largest baking company.

Global MSCI Colombia ETF ( GXG ) is weighted more heavily towards typical emerging market industries such as energy, power generation and banks. Its largest holding is Bancolombia at 15%.

3. Buy American companies doing business in Mexico and Colombia

John and Tracey discuss ways in which investors can tap into the growth in Mexico and Colombia by buying US companies doing business there.

Home Depot, Williams-Sonoma and Old Navy, which is owned by Gap, are just a few that have been growing their retail presence in Mexico.

Starbucks entered into the Colombian market in 2014 and already has 6 cafes in Bogota.

But what else should you know about Mexico and Colombia before investing in their future? Tune into this week's podcast to find out.

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Tracey Ryniec is the Value Stock Strategist for Zacks.com. She is also the Editor of the Insider Trader and Value Investor services. You can follow her on twitter at @TraceyRyniec and she also hosts the Zacks Market Edge Podcast on iTunes.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

To read this article on Zacks.com click here.

 

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